Agree or not, with the coming of online stores, many general stores are facing set back. Also, times are pretty austere and many businesses are not finding as many customers they used to get. Finding new clients and customers is becoming quite an arduous job. With sales margins going down, most of the companies start curbing their marketing budget. But there are some simple and low cost methods, which can help in giving a new look to the business and attract more numbers of customers.
Working on the exteriors of the store
When a client or a customer comes to the business store for the first time, he will surely take a look at the exteriors of the building. With proper refurbishment, the exteriors of the commercial building will look attractive and draw more and more numbers of clients to the business. In a study that was conducted, it was seen that purchasing decisions decided a lot on the exteriors of the store – whether the shopping was done in a mall on streets. A store that has bright colors and designs and is maintained well can draw attention of more numbers of people. However, the store should also have professional appearance.
Mentioned below are some important things that can help in turning the store into an attractive zone, without making must investments for the same:
Keep the exteriors clean
Most of us concentrate on keeping the interiors of the store clean and proper. But have you thought as what impression is made when the exteriors are dirty. Building cleaning therefore is very important from exteriors and interiors. Clean the sides of the doors and the area in front everyday so that there is no deposition of dust and dirt in the area.
Get rid of molds and faded graffiti
There are many building facades that are made from PVC or stucco. Without proper care and maintenance, there are chances of mold and fungal depositions on the walls and other parts. Many walls have graffiti done on them, but they eventually fade away with time. If they have become ugly, call professionals and get them removed completely. There are different techniques of removing these and experienced painters know about the same.
Fix the lights, neons and the shop signs
It is important that the shop sign should be bright and clearly visible from a distance. In many stores, the shop sign might not be working properly as the neons might not be glowing etc. Make sure that the problem of lighting is fixed at the earliest so that you draw attention of customers even during evening and night.
Fix any broken parts in the store
You might have been postponing repair works for your store for quite some time now. You are saving money in that but losing out on potential customers. Check the doors and the windows for cracks and other problems. In case there is broken glass, look for proper glass repair services. Check the frames of the doors and windows too. Do not forget the walls as well.
After finishing all the repairs and refurnishing works, apply fresh coat of paint on the exteriors to make them look like new. It is recommended to handover this entire refurbishing work to professionals as they are the best people to adjudge the situation and work accordingly.